tiktok
Pace American Marketing Association
During my time as the Chief Creative Officer for Pace AMA, I was in charge of producing, editing, and reviewing all promotional material and developing the brand voice across all social media platforms. For the @amapacenyc TikTok specifically, I captured video footage, scheduled uploads, featured in some of the videos, and worked with the Digital Media Coordinator and Creative Director to brainstorm ideas and split editing.
Sweety High Media
As a Digital Marketing & Social Media Intern for Sweety High Media, I was tasked with managing four TikTok accounts. The goal was to experiment with content styles to see what triggered the TikTok algorithm to boost videos. My daily responsibilities included editing and producing content, interacting with other accounts, responding to comments, and managing direct messages. Occasionally, I was also tasked with compiling a database of influencers and/or reaching out to influencers that clients could work with for upcoming campaigns. Under my management, I was able to increase account viewership from 20-50 average views to 5,000-50k views. My biggest account, which I started from scratch, was able to garner 200k followers with videos averaging 500k-2million views. I unfortunately can not share what accounts I was in charge of during my internship as it would violate the terms of my NDA with Sweety High Media. However, I've included a few videos I made/edited.